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Cultural Sponsoring Objectives
As a cultural event of international standing to the highest degree, the Schleswig-Holstein Musik Festival has become both a trademark and a very worthy platform for business. Reputation together with a high level of familiarity is the foundation for the cooperation with private business that contributes to the key measures of financing for the festival. The many partners of the Schleswig-Holstein Musik Festival have acknowledged cultural sponsoring as an important aspect of public relations, enjoying the multifaceted possibilities and advantages that classical advertisement does not offer. In this respect, cultural sponsoring is relevant for a varying degree of objectives: A sponsoring-partnership with the Schleswig-Holstein Musik Festival supports business objectives such as outward image-cultivation and employee motivation, serves the achievement of marketing goals such as the enhancement of customer loyalty and individual addressing of target groups, and promotes communication aims such as public relations and media presence. Furthermore, the festival contributes to the positive image and attractive appearance of Schleswig-Holstein, ultimately serving the location factor for the economy.
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