The Sponsoring Concept

As a partner of the Schleswig-Holstein Musik Festival you will have the choice of five cooperation models each with its own specific advantages depending which individual business objective you are pursuing with your decision to participate in cultural sponsoring. The wide selection of offers makes it possible to cater to your wishes with specifically tailored marketing concepts. For your sponsor contribution in the form of funding, tangible means, or service, you will receive a service package that is supplemented and formed to your wishes. The cooperation can range from a limited one year commitment to an investment spanning over many years.

In addition to the five cooperation models with the Schleswig-Holstein Musik Festival, the sponsorship association also markets the jazz festival JazzBaltica.

Sponsoring has many faces – The cooperation models

1. Main Sponsoring
2. Presenting Sponsoring
3. Concert Sponsoring
4. Product Partnership
5. Entrepreneur Inititiatives of Economy and Music

1. The Main Sponsors

…are the most distinguished partners of the Schleswig-Holstein Musik Festival. As a main sponsor you will enjoy the business exclusivity, committed to the festival over a longer period of time. You will have access to the entire festival with all its many program emphases and publications as a presentation platform. Whether through image promotion posters, media presence in the regional newspapers, presentation of production, or printed logos on all official advertising materials, as a main sponsor you will have a complete and comprehensive presence during the entire time of the festival.

here you will find our current main sponsors

2. The Presenting Sponsors

…select one of the five areas of emphasis of the Schleswig-Holstein Musik Festival to be the area of concentration for their activities during the entire time of the festival. You may choose one the following festival areas with which your sponsorship will be comprehensively shown:

• The Country Emphasis
• The Orchestral Academy
• The Choir Academy
• The Masterclasses
• The Music Festivals in the Countryside (Musikfeste auf dem Lande)

here you will find the current partners of the Orchestral Academy and the Masterclasses

3. The Concerts Sponsors

…assume exclusive partnership for concerts chosen from the overall program, making some of the most unforgettable highlights possible each year. As a concert sponsor you will have the opportunity to enjoy one or more concerts with the guests at close range: you sit in the first row! You will be supported by the sponsorship association with the organization of presentation coverage and business events, which lends itself specifically as a marketing instrument for customer care and relations. You will have the chance to publicly show yourself as an exclusive concert partner with the highlight concerts of the international orchestra, soloists and conductors, and the performances of the orchestral academy at Salzau Castle. The prices of concert sponsoring depend vary depending on each event: your musical preference and budget determine the selection.

here you will find our current concert sponsors

4. The Product Partners

…commit themselves throughout the course of the Schleswig-Holstein Musik Festival to the Music Festivals in the Countryside (Musikfeste auf dem Lande), which offer an optimal setting with exceptional ambience for the presentation and consideration of strong brand names. Throughout five weekends, a wide audience is represented by a backdrop of barns, gardens, parks, and manor grounds. The children’s music workshop contributes a particularly family friendly atmosphere. The distribution of the music fests into many concert blocks with long breaks in between creates the best conditions for effective product placement, which is also supplemented with the wide communication of this commitment through all forms of media that serve the festival. As a product partner of the Music Festivals in the Countryside you will secure yourself unique competitive advantages with the optimal addressing of the target group and the exclusive application of your product among the catering of the music fests. A sponsoring commitment package can be arranged for all music fests. You also can also choose to present your company at single music fests.

here you will find our current product partners of the Music Festivals in the Countryside (Musikfeste auf dem Lande)

5. The Entrepreneur Initiative of Economy and Music

…makes a statement of broadminded cultural commitment that is expressed with the appreciation of the Schleswig-Holstein Musik Festival as a cultural messenger of the region. Together in one pool, more than 50 businesses are committed to the festival, contributing a considerable portion to the festival funding. Along with the communication of your cultural commitment, you will also profit from the valuable network effects as a member of the Entrepreneur Initiative of Economy and Music. The Entrepreneur Initiative serves as an optimal forum for contact and conversation with other members and additional sponsors through the many invitations of all members to concerts in conjunction with the exclusive lounges.

here you will find the current members of the Entrepreneur Initiative

Sponsoring has many advantages 1. promotional presence/title and logo use 2. tickets 3. business events 4. advertisements 5. sponsors dinner 6. sponsors lounge

1. Promotional Presence/Title and Logo Use

Within the context of the sponsor agreement, your promotional representation will be established in the form of sponsor displays, logo prints, etc. within the Schleswig-Holstein Musik Festival. Additionally, you will receive as a sponsor special usage rights to the festival logo for your own promotional activities and the naming of your business with the title “Official Sponsor of the Schleswig-Holstein Musik Festival” or “Member of the Entrepreneur Initiative of Economy and Music”, if applicable. Your promotional representation and usage rights depend on the sponsoring model that you choose.

2. Tickets

As a sponsor you receive presale ticket access. This way you will be able to obtain the desired tickets and seat reservations before and during the general presale times. Depending on the size of your contribution, you may also be entitled to an allocation of complimentary tickets.

3. Business Events

Along with the enjoyment of art to the highest degree, the charm and atmosphere of the Schleswig-Holstein Musik Festival offer unique experiences far from the usual. You can arrange business events for a chosen circle of customers and business partners in the festival concert environment, making it possible for you as a sponsor, together with your guests, to experience world famous artists up close.

4. Advertisements

As a sponsor of the Schleswig-Holstein Musik Festival you will have the preferred opportunity of print-advertising in the highly circulated festival publications. The program book, the festival magazine, the evening program, and the music fest brochure all offer attractive advantages for your image advertisement.

5. Sponsor Dinner

Each year at springtime the Prime Minister of Schleswig-Holstein and the superintendent of the Schleswig-Holstein Musik Festival host a festive sponsor dinner at particularly exclusive locations. Manor houses and castles of Schleswig-Holstein become the meeting place for important representatives of politics, economy, and business.

6. Sponsor Lounges

As a sponsor of the Schleswig-Holstein Musik Festival you will receive the exclusive entrance to the sponsor lounges at selected concerts. Here you will have further opportunities to establish networks a make contacts in an extraordinary ambience.

Please contact us:
Andreas Eckel, General Manager

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